Healthy, Wellthy & Cipla: a digital therapy reminder for Indian pharma
It’s now or never. Indian pharma has watched from the sidelines as e-pharmacies like 1mg and Medlife have swooped in, tossed distribution channels out, and increasingly become the direct link between pharma companies and patients. They hold patient data and monetise for behaviour; which, in pharma terms, is a bit of a superpower. It’s now … Read more